Many seasoned Internet marketers say that “Article marketing is the best marketing strategy in order to make long term traffic.” Why? Picture this: when you submit an article to such article directories as GoArticles, iSnare or EzineArticles, the article will be available to Internet surfers as long as you leave it there.

This is true. But does this mean that the article will fetch the much-needed traffic in the long-term? Let me give my personal experience.

It was difficult for me to generate traffic from my articles at the beginning. I would submit just a few articles whose readership was very low. As other people submitted their articles, mine would be pushed back in the directories, further minimizing chances of readers ever finding them.

However, my whole perspective changed last week after discovering a breakthrough method. This breakthrough helped me to realize the great potential of article writing as far as traffic generation is concerned.

I changed a number of strategies, which start right before writing an article. We will get into this in a moment … but first, let us look at how readers can easily access your articles. There are three basic steps:

1. People search the article directories with particular reasons in mind. They then head to the relevant categories, such as Pets > Dogs. If your articles fall within the given categories, they will feature at the top of the page. But the bad news is… if newer articles have been submitted, yours will roll to the next page as already mentioned.
2. Some people do not use the various categories when they visit the directories. They will instead use the built-in search facility to find relevant articles. If your article matches the keywords they use, it will appear among the search results. This means that it is important to have relevant keywords in mind prior to writing an article.
3. There are also chances of your article being picked by search engines. In that case, your article will appear in the Search Engine Results Page (SERP), probably among the first two pages. Just imagine the kind of traffic you will be getting if your articles appear among the top ten in Google’s result pages! However, Google (and any other search engine like Yahoo and MSN) is involved in its own business. You should not entirely peg your hopes there.

When I discovered the rules-of-the-game, I realized the great importance of doing research before writing any article. One of the things I do is to analyze the various categories in the article directories. This helps me to determine those whose contributors are relatively few. This means less competition. Hence when my article is approved, it will feature at the front page for a longer duration, thereby getting more attention from readers.

I have been very successful with this strategy. Within just 10 days, 2,857 people read my (only) 9 articles that were approved.

I am not aware of the method the readers used, whether the search engines or going straight to the relevant categories.

What I am sure of is that the method works. I previously submitted articles to competitive categories and my articles were read only 39 times in a whole seven months!

For me, this is a breakthrough that I am sure to stick to for some time to come. I will also search for new strategies of increasing the CTR. So, keep checking back …

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