Success Story Of Click2Sell.eu
August 26th, 2008 by Robert Hanson
This month marks a milestone for this blog. I had earlier given a success story from Kenya, and here is another special interview with Egidijus Andreika, who is the general manager of Click2Sell.eu. This is an Internet company that manages affiliate programs and commissions.
A few months ago, I decided to create my own ebook and I used the services of Click2Sell to take charge of my commissions. I was surprised to find more benefits besides this. Probably just as you too, I am interested in taking every measure to ensure that my affiliate program is both reliable and secure, with good commission. It was for this reason that, prior to the official launch of my ebook, I sent a few emails to click2sell so as to get more reassurance. It was then that I met Egidijus. Now, here’s the special interview he allowed me to have with him…
Robert : Egidijus, most people get into Internet business by selling ebooks or some physical products in places like Ebay. But you started your Internet business as a company specializing on affiliate programs. Why? Didn’t it cost a lot of money to begin? When did you start? And any other stories behind it …?
Egidijus : Affiliate marketing was always an interesting niche for me… I started back in 2003 with various affiliate programs. However, during my affiliate marketing journey I have noticed that there are a lot of networks that just don’t offer the right tools for both affiliates and merchants to succeed online… For example, as I was using pay per click campaigns I needed to track all my keywords, but simply there were no tools at that time. So I began to think that it could be great to have an affiliate programs network adapted to my needs. Of course, building a custom made system only for myself would be too expensive to implement.
But this idea developed into a wider one – to get involved into affiliate marketing and create the best affiliate programs network which could be easy and simple to use, bring big value with various features for both merchants and affiliates. I began thinking of creating a real company that would grow over time, evolve into a beneficial system for all who do business online. So that was the main idea and beginning of Click2Sell.EU.
Robert : Before you launched click2sell, I’m sure you already knew who your competitors would be. Right? And if so, then you must have had some marketing strategies to win the competition. And I’ve seen that the strategies work since I often see an increase in the products listed in the marketplace. What did you do?
Egidijus : The answer is simple - we work very hard day by day and do our best to help our members to succeed online. I see that our efforts already give first fruits. We‘re very happy when we get „thank you“ letters or some critics (we understand that we‘re not perfect), but this shows us where we should improve, what could be done better. Having our customers (members) in mind, this gives impact on improving Click2Sell.EU performance, new features development. I think they see it and because of this recommend Click2Sell.EU services to their friends and relatives. I‘m sure that the more value we provide to our members, the more faster we grow and will be able to evolve.
Robert : Concerning your brand name, why did you settle on Click2Sell instead of, for example, ClickTOSell? And why .eu and not .com?
Egidijus : We are based in Lithuania, small European country, so we have chosen „.eu“ to show the world where we are from. And it‘s more… different! However, some people think that we do business only with European merchants and affiliates. That’s not correct. Click2Sell.EU is a global company and welcomes merchants and affiliates from all over the world.
Robert : In a bid to improve the loyalty from your clients, what kinds of improvements have you implemented? And what’s the future of Click2Sell…?
Egidijus : We aim to provide the best customer service possible. We do not use automated reply systems or generic answers to questions or inquiries, because our aim is to be in personal touch with everyone who‘s interested in our services. We try to help everyone, because each member is important for Click2Sell.EU. Since the launch of Click2Sell.EU back in the end of 2007, we have done a lot of improvements to overall system by listening to our members sugestions.
The latest updates expanded the possibilities of merchants and affiliates a lot. Recently Click2Sell.EU API has been implemented, so now all information about the transactions can be sent in a background. Many improvements were made on the merchant’s and affiliate’s side of the system such as i.e. affiliate link automation, additional features to drive visitors straight to checkout pages - now affiliates can easily create landing pages for promoted products and send all interested visitors straight to checkout pages.
Click2Sell.EU performance speed increased up to 70 times on some reports, we also did a lot of changes and fixes in the background that resulted in overall much better stability of the system. We have a huge ‘to-do’ list, so all our members will notice a lot of great new implementations and changes on Click2Sell.EU soon and be able to experience even greater services.
Robert : In one of my previous posts, I mentioned the change of the Internet to web 2.0. Do you see the potential of web 2.0 in improving your business? What will you do with it?
Robert : Egidijus, in closing this interview, we would like to know more about you personally… Are you an IT guy or something? Please tell us more about you and your Internet business before Click2Sell, if any …
Egidijus : I can’t personally describe myself as an IT or tech-guy. Even though I’ve been working online since 1997 and I have a computer since I was 10 years old.
However, the online business always fascinated me and I dreamed about having my own business where i could implement my ideas. Prior Click2Sell.EU I worked on software development projects, however, they were much simplier comparing to creation of Click2Sell.EU. This was a real challenge for me, so I can tell that this project is the most complex I’ve ever had. I’m not a developer… I could tell with humour that l‘m „ideas generator“ who wants those ideas to become true. I’m a project manager that has a great insight about how everything works and how it should work.
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